Home Means… Making it in the World of Marketing

“It’s the challenge of capturing people’s attention in the crucial seconds before they lose it that makes this job hard and I love it.” 

The people we know, work with and see on a daily basis often have the most interesting stories to tell. Alex here! Today at Home Means we’re introducing you to my coworker, Paul Klein. Not only is he great to work with, Paul is knowledgable and talented, making him a great role model. Check out his story below!

Name: Paul Klein
Job Title: Senior Vice President/Creative Director at Argentum Partners
Favorite thing about your home town: In Reno, Nevada I like that you can pretty much count on running into friends or family at any local event.
Q: Tell us about your journey in the marketing industry.
A: Growing up I wanted to be a writer. I still want to be that. My first job in advertising was stacking bills for Jim Bauserman. He promoted me to copywriter and I started writing ads. A few years later I went out on my own. I worked for a few other agencies and a government along the way. I’ve written campaigns for a lot of major brands; products we use everyday but never think about. I love advertising. It’s the challenge of capturing people’s attention in the crucial seconds before they lose it that makes this job hard and I love it.
Q: What has been your favorite campaign/project to work on?
A: There has been a lot of them. The causal, non-profit organization work is my favorite. The stuff that evokes compassion and reminds us to have faith in the human race.
Q: What advice do you have for people just starting in the industry?
A: Coming up with the big idea and doing it over and over again is really hard. Then, when you come up with a big idea, the client “or legal” usually kills it or changes it so that it’s not as bold or disruptive. So, my advice is to understand that will happen in this business and not to let your feelings for an idea make you too arrogant to go back to the drawing board and start over. Save the idea, it might be worth something for another project down the road. Now, once in a while your big idea gets all the way through and the feeling is like hitting a game winning home run.
If you or someone you know has an interesting story to tell, please share it with us here at homemeans.org to be featured on the site.

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